Ideas with purpose.
Work with presence.
Creative Director — Integrated Campaigns, Film & AI.
Dubai-based. 10+ years in art direction, Integrated Campaigns, film, social content and AI-enabled creative workflows across the UAE, Saudi Arabia and wider MENA.
Shaping the voice of
Abu Dhabi real estate.
ADREC · Film & communicationDifferent briefs.
One belief in the idea.
From Saudi cultural destinations to global consumer brands. A selection of campaigns, films and visual worlds.
Oxagon
KSA · Ongoing account · 2023–2025
7UP — Vintage Cans
Egypt → Global · Social & TV · c. August 2015
Lay’s
Egypt · Chipsy / Lay’s · UCL TV series · 2016
King Salman Park
KSA · Creative task for H+K · August 2021
UAEICP
UAE · Creative task · August 2026
Pepsi
Egypt · Pepsi FRWD · TV & social · December 2015
See the bigger picture.
Care about every frame.
I combine conceptual art direction with hands-on film, social and AI-enabled creative workflows. At Publicis Groupe / Leo Burnett MEA, I lead five creatives across more than five UAE and Saudi client accounts, taking work from insight and idea through production, client presentation and delivery.
More about my practice ↗More from the studio.
Films and visual craft across brands, places and culture.
